In today's fast-paced business world, it's all about staying ahead of the game. That means embracing digital change to keep your company competitive and profitable in the long run. But let's be honest, tackling significant transformations like revamping your core product or changing how you operate your business can feel intimidating. That's where bringing in outside help, like a consulting firm, can be a game-changer.

Before dismissing the notion with skepticism and assuming it's merely self-promotion from a consulting firm, please allow me to elaborate. We are not merely advocating for our services without merit. Our firsthand experience demonstrates the significant impact of collaborating with external experts in enhancing the likelihood of success. And it's not just because your internal squad might already be stretched thin or lacking the specific skills needed for these kinds of projects (though that's definitely part of it).

When you're fully immersed in the day-to-day operations of running a business, it's easy to develop tunnel vision. However, significant changes like business transformation or upgrading your tech game require a broader perspective. That's where an outside consultant comes in handy. They bring fresh eyes and a whole toolbox of strategies and know-how from working with all sorts of businesses.

Furthermore, it is imperative to acknowledge the prevalent issue of bias in this context. Your in-house crew might have their hearts in the right place, but they're also deeply entrenched in the company culture and politics. At times, this can cloud judgment or impede progress when difficult decisions need to be made.

Consultants, on the other hand, don't have any skin in the game except to see your future goals come to life. They can give you the unvarnished truth and help you make those strategic moves without any baggage.

Big tech projects come with a lot of baggage—managing various systems, integrating new tools with old ones, and ensuring compatibility can be a real headache. But for consultants, this is just another day at the office. They've dealt with everything from seamless upgrades to chaotic meltdowns. So, why not let them handle the tech while you concentrate on running your business?

Consultants aren't just there to hold your hand through one type of transformation. Whether you're looking to overhaul your core product, revamp your business processes, or upgrade your tech stack, they've got your back. They bring a wealth of experience and a whole toolbox of strategies to tackle whatever transformation types you throw their way.

So, before you brush off the idea of bringing in outside help, take a moment to think about your strategic goals. Sure, it might seem like an extra expense upfront, but think of it as an investment in your company's future. With the right consultants by your side, you'll be well on your way to achieving those future goals – and then some.

Reasons To Engage a Third-Party

When it comes to why some companies nail their transformation with outside help while others struggle, it boils down to a couple of big factors: objectivity and focus. This time around, let's chat about objectivity, and we'll save focus for next week. Objectivity matters because having an unbiased perspective can uncover blind spots and unlock fresh solutions that might not be apparent from within the company.


Business transformation involves a thorough reassessment of a company's operations, including product development, design, sourcing, and service delivery, as well as the underlying business models. To kickstart such a significant endeavor, it's crucial to conduct an unbiased evaluation of the company's current internal landscape, considering every functional area, site, and aspect of the enterprise.

For multi-site organizations, the challenge is amplified by cultural and linguistic differences, along with individuals' concerns about directives from headquarters. Overcoming these barriers to success is a primary task for external consultants.

Unlike internal stakeholders who may have preconceived notions, external consultants offer a fresh perspective, unburdened by bias. They bring extensive experience in executing business transformation initiatives, often tailored to specific industries, with the aim of guiding the company's team through the transformation journey, promoting agility, resilience, and sustainability.

Bringing in an independent consultant means hiring a versatile professional who acts as part therapist, part referee, and part investigator. Their role calls for diplomacy, impartiality, and analytical skills. In contrast, assigning the project lead to an internal candidate poses challenges, as finding someone capable of fulfilling these roles with complete objectivity is difficult (Gaul, P., 2023. Myriad Talent Challenges Require Digital Capabilities: TD Magazine).

Maintaining objectivity throughout the transformation process is critical. Any hint of favoritism towards specific individuals, departments, or processes risks undermining the project's credibility. The most effective approach to mitigate biases is to enlist an objective third party tasked with guiding the process from start to finish, ensuring fair representation of every aspect of the business. Enabling the consultants to delve into challenging matters and evaluate the organization with greater objectivity, free from personal biases and concerns about potential backlash from management (Cummings, T.G. and Worley, C.G., 2013. Organization Development and Change. 10th ed. Stamford, CT: Cengage Learning).

By leveraging the expertise of an external consultant, companies can create an environment where all stakeholders are aligned toward the common goal of transforming the business for long-term sustainability. With a neutral facilitator at the helm, organizations can navigate the complexities of business transformation with clarity, confidence, and integrity, positioning themselves for success in an ever-evolving marketplace

Furthermore, incorporating technology work into the transformation process enhances efficiency and effectiveness, facilitating seamless adaptation to changing market demands and enabling remote work capabilities. This not only improves employee satisfaction but also enhances customer experience, ultimately leading to increased customer satisfaction and loyalty. By prioritizing business change initiatives that prioritize technology integration, companies can gain a competitive advantage, driving positive impacts on the bottom line.

In conclusion, embracing business transformation is essential for companies striving to remain competitive and profitable in today's dynamic business environment. While the prospect of significant changes may seem daunting, enlisting the help of an external consulting firm can prove to be a strategic move with numerous benefits.

Consultants bring fresh perspectives, specialized expertise, and a diverse toolkit of strategies acquired from working with various businesses. Their impartiality allows them to navigate through complex projects without being influenced by internal biases or organizational politics. By providing unbiased insights and guidance, consultants facilitate smoother decision-making processes and accelerate the realization of future goals.

Moreover, consultants excel in managing the complexities associated with big tech projects, enabling companies to focus on core business operations while they handle technological aspects seamlessly. Whether it's revamping core products, optimizing business processes, or upgrading technology stacks, consultants offer tailored solutions to address diverse transformation needs effectively.

The success of business transformation initiatives often hinges on objectivity and focus. External consultants play a crucial role in maintaining objectivity throughout the process, ensuring fair representation and alignment of stakeholders towards the common goal of long-term sustainability. Their expertise in technology integration further enhances efficiency and effectiveness, driving positive impacts on employee satisfaction, customer experience, and ultimately, the bottom line.

Therefore, viewing consulting services as an investment rather than an expense can yield significant returns in terms of achieving strategic objectives and securing the future success of the company. By harnessing the expertise of external consultants, companies can navigate the complexities of business transformation with clarity, confidence, and integrity, positioning themselves as industry leaders in an ever-evolving marketplace.

Editor's Note: This post was originally published in July 2016 but has been completely re-written, updated for accuracy and comprehensiveness, and re-published as of March 2024.

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